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hello@idealightsindonesia.com
Creative Agency since 2016 — Indonesia

We make creativethat pays for itself.

We don't just design — we research, build the campaigns that carry the idea, and let performance data guide what we make next.

Trusted by 40+ brands
Braun BüffelBoniaInnertrueChateraiseNovusGF CulinaryGrandkemangParfumology
Braun Büffel
Braun BüffelRetail Campaign
Bonia
BoniaOutdoor Campaign
Innertrue
InnertrueBrand Identity
The Front Room
The Front RoomContent Production
What makes us different

We don't just make things look good.
We make creative that pays for itself.

Any agency can do good designs but how many actually understand the business model and audience behind it? Our team aren't just designers. We're researchers, analysts, and AI-tech ready.

We start with research, work with you on the creative ideas, build the campaign materials that carry them, and let performance data guide what we make next.

−53% CPA Cost per acquisition, vs. campaign benchmark
7.63× AVG ROAS Across paid campaigns, vs. ad spend
13.8M Campaign Reach Single influencer campaign launch

Branding and social aren't separate jobs — your brand is your identity, social is where it lives, earns attention, and converts. We do both, and we make them work together.

This is how your brand stands out. In a crowded feed, strong branding is what makes someone stop, recognize you, and remember you. It's the foundation everything else is built on.

Brand & Build

A distinct identity that sets you apart and stays consistent everywhere you show up.

Packaging Design

Packaging that sells on the shelf and looks just as good in a photo.

Website

A home base that turns interest into action.

Motion Graphic

Movement that captures attention and explains things words can't.

Marketing Collaterals

Every supporting asset, on-brand and ready to go.

Strong content gets people interested. Performance marketing makes sure they see it. Influencer marketing makes them believe it. Together, they move the needle in ways no single piece can on its own.

Social Media Management

Instagram, TikTok, Facebook, LinkedIn: consistent, on-brand content that builds a real audience across the platforms that matter.

Performance Marketing

Paid campaigns that put your content in front of the right people and turn reach into measurable results.

Influencer Marketing

The right voices to extend your reach and lend your brand the trust that comes from a real recommendation.

Featured work

View all work
Braun Büffel retail campaign
01 / 04Retail Campaign

Braun Büffel

Digital signage and in-mall campaign for the German leather house — bold imagery placed where footfall becomes attention.

View case study
Bonia outdoor campaign
02 / 04Outdoor Campaign

Bonia

"Freshly Baked" — a playful out-of-home concept that turns a classic handbag drop into street-level theatre.

View case study
Innertrue brand identity
03 / 04Brand Identity

Innertrue

A skincare identity built on clarity and confidence — typography and palette as fresh as the product promise.

View case study
The Front Room content production
04 / 04Content Production

The Front Room

Food, interiors, and atmosphere — a content library shot to make one restaurant feel like a destination.

View case study
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Let's talk

Let's build something worth noticing.

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